LO1: Key terms!

·        Conglomerate - These are made up of companies, these are called subsidiaries.

·        Independent – not owned by another company, operates and makes, products by itself.

·        Cross media ownership – when a company makes more than one type of media product by owing companies that makes different media.

·        Commercial – makes a profit ( most companies exist to make money).

·        Public service broadcaster – funded by public money (BBC and TV licence fee, channel 4 also has some PSB permit).

·        Joint venture – works with other companies ( warps and film four)  

 

·        Vertical integration – when a company or firm use’s two or more stages of production which are normally operated by separate companies.
 

·        Horizontal integration – when there is a merge between two companies that are in the same industry that are at the same stage of production.

·        Mass audience – if a product was to be targeted towards a mass audience then it would be targeted towards a large audience.
 

     ·        Niche audience – producing a product to a niche audience is to target a smaller audience however, a niche audience is more specialised. E.g. This is England was targeted towards people who had been affect by the election of Margret thatcher.

·        Verisimilitude – realistic

·        Disequilibrium – enigma